Hi.
I'm Juan Carlos Mendoza,
but most people call me Juanca.
I'm a Creative Director with
a background in copywriting.
Based in mexico city.
I’m aiming to do the best work of my career. If you are too, let’s talk and work together.
Email: mendozar.juancarlos7@gmail.com
Phone: +52 56 2546 5665
Experience
Samy Mexico, David The Agency, Grey, Crispin Porter + Bogusky, Publicis.
Brands
Coca-Cola, Burger King, AB InBev, Mondelez, Gatorade, Ocean Spray, Renault, Papa John's and many more.
Awards & Recognitions
Cannes Lions: 05 Gold, 02 Silver, 03 Shortlist, 17 Shortlist.
El Ojo de Iberoamérica: 02 Shortlist.
FIAP: 02 Silvers.
PHNX: 01 Silvers, 03 Shortlist.
Effie Awards: 03 Gold, 02 Silvers, 01 Shortlist.
Wina: 1 Gold, 2 Silvers.
IAB: 1 Gold, 01 Shortlist.
ANDA: 01 GP, 03 Awards, 01 Shortlist.
Dial de Oro: 01 Shortlist Young Creative
In the age of AI.
I’m not against AI, I think it’s a very useful tool.
Every day I learn more about how to use it.
Parts of this book were made with AI’s help.
That’s its role: to help.
It works very well on the operational side.
And creatively, it can spark a lot of ideas,
but it doesn’t know how to choose.
Or how to push ideas to the next level.
Judgment, intuition, and emotion aren’t artificial.
Real intelligence is still human.
Should we use AI? Of course.
But we need to create more with pencil and paper.
Lots of pencil.
Lots of paper.
vida mujer
LOVE
SONG by a
murderer
A love song that
hides a horrible secret
In Peru, many abusers hide their violence behind loving messages.
This idea aims to expose that reality and encourage women not to give an abuser a second chance.
papa johns
slice
of love
a slice of pizza,
a slice of love
People want to help, but many times they don’t know how.
That’s why Papa Johns created an idea that helps street children simply by ordering a pizza for delivery.
mali
indelible
street art
You can paint them,
but never erase them
Art is resistance. When the mayor of Lima decided to erase the city’s murals, this idea helped keep them alive on the streets.
Indelible Street Art began as a personal project and was later supported by the Museum of Contemporary Art.
gatorade
next
level
An influencer on another level
Kings League final match? Yes. Live commentary?
Also yes. A caster running while narrating everything?
Well… only with Gatorade.
coca cola
every
day is a holiday
An ordinary day
can be a special day
Quarantine reminded us that simple things give flavor to life: a hug, a family lunch, or a moment with friends.
After a year in which every day felt the same, we created a campaign for Coca-Cola that invited people to make any day feel special.
ab inbev
beer
bouquet
A bouquet of beers
to celebrate Valentine's Day
In Peru, Valentine’s Day is also Friendship Day. But brands always focus on couples.
That’s why Pilsen Callao created an idea so friends could celebrate this day too, with a little irony.
bk
dogpper
the grilled meat
flavored dog biscuit
Burger King created Dogpper, a dog cookie with Whopper flavor.
To launch it in Brazil, we took inspiration from BK’s classic crown campaigns, but this time we replaced people with dogs.
renault
summer
The most fun summer
san felipe
a day
for the women
The law nobody knows,
but every woman
needs to know
In Peru, there's a little-known law — Law 31561 —
that grants all women the right to take one day off work each year to get a mammogram. But very few know it exists.
mondelez
bis
You are seeing chocolate
where there is none
Bis Xtra is based on the idea of “lack of control”: once you eat one, you can’t stop.
That’s why we created a campaign where people start seeing Bis chocolates everywhere, even where they don’t exist.
ocean
spray
Take care of the world within you
Modern life is full of external stimuli that wear us down. Ocean Spray’s natural antioxidants help protect our inner world, so we can be ready for the world outside.
grin
space
The ship that
planet Earth needs
Lima has the worst traffic in Latin America. Some short trips can take longer than a space mission.
That’s why Grin became a fast and flexible alternative to spend less time stuck in traffic.
ab inbev
cristal
if you really love yourteam,
now it's the time to become an even greater supporter
A football fan does things for his team that he wouldn’t do for anyone else.
That’s why Cristal created a promotion that donated part of its profits to help three Peruvian football clubs.
cineplanet
planet
of apes
Your planet belongs to us
The launch of Planet of the Apes at Cineplanet.
The planet once ruled by humans now belongs to the apes, absolutely everything.
Even the most iconic characters in cinema.
grin
the
traffic
report
The Traffic Report from Hell
Lima is the city where people lose the most time in traffic. During rush hour, it becomes hell.
And this summer, with record-breaking temperatures, that hell felt more real than ever.
So on the radio, we aired a real traffic report — only this time it wasn’t delivered by a reporter, but by someone who knows hell very well: the Devil.
Only Grin, a scooter rental brand, can get you out of that torture.